The relationship between business and Psychological , and how the Research Proposal

The relationship between business and Psychological , and how the psychological influence on business - Research Proposal Example Psychology as a system of life experience is familiar to each human being (Franzoi, 1996). Social psychology stands apart among all other branches of psychological science. The combination of these two words itself is an indicator of the specific place of this science. Having emerged at the interface between two other sciences – sociology and psychology – social psychology still preserves its independent status. There are various reasons for it but the principle among them is existence of a certain set of social phenomena that cannot be explained either within psychology or within sociology. Sociology studied the society in general, psychology studied processes that took place inside human brains, but none of them was interested in influence of people on each other or influence of group on people. Social psychology is â€Å"†¦the scientific discipline that attempts to understand and explain how the thought, feeling, and behavior of individuals are influenced by the actual, imagined, or implied presence of others† (Allport, 1985, p.3). In other words this branch of psychology studies the logic of social behavior of separate people or groups and thus helps to define reasons or forecast their behavior under certain circumstances. Due to this social psychology can be effectively applied to nearly all spheres of human life and work. The management of employee relations is one of the most important spheres of modern business. Knowledge of the basic principles of social psychology can be very helpful in understanding major driving-forces of people’s behavior, their motivation, etc. These include the principle of social construction of reality, the persuasiveness of social influence, several motivational and processing principles. People always strive for mastery, which means they try to comprehend and forecast events in the social world in order to obtain encouragement. They enjoy feeling experienced and effective and will do their best to